When LeNell’s Beverage Boutique opened this past June—in a new cinder-block rectangle alongside an old Greek Revival three-story on the fringe of downtown Birmingham, Alabama—its owner, LeNell Camacho Santa Ana, stocked the shelves with obscure amari and keepsake bourbons and biodynamic and organic wines. She now holds cognac tastings that double as fund-raisers for TAKE Resource Center, a Birmingham nonprofit focused on serving transgender women of color. When she scores Velvet falernum, a Barbadian liqueur, she posts it to Instagram and the cocktail geeks flock.