If you’re coming down I-65 headed to the beach, we want to detain you for a day or two. With some of the best dining, entertainment and boutique shopping in the Southeast, Birmingham is a natural stopover for travelers headed to the shores. Families traveling with children especially need that overnight break from the backseat bickering! Now there’s no need to arrive road weary. New digital advertising invites travelers to get off the interstate and get into the city. A click on the ads takes viewers to a landing page of specific itineraries. It’s icing on the cake for those on spring break.